WARC
WARC provides insight, intelligence, evidence, expertise, case studies, benchmarks and guidance to help marketers navigate any challenge with confidence. Our job has been to build recognition of the business. Developing the brand and creating advertising directed at the very best ‘in’ advertising, tough crowd!
The Brief
Simple… WARC wanted to ‘get noticed’ at Cannes Lions! Showcasing their new whitepaper on ‘Effective Marketing’ before, at and after the event.
The Process
Starting from scratch we went to the drawing board and explored ways in which we could ‘make an impact’. Ensuring each campaign concept could be developed to highlight a range of messages and across a wide spectrum of use cases.
Campaign Positioning
Our approach was to play on their name whilst creating a positive call to action. A simple graphic, a clear message and instantly memorable.
Asking questions of the audience. The core visuals played on the before and after of working with WARC.
External Advertising
The campaign was highly visible throughout Cannes.
Event Space
The bold colours and clear message drew plenty of attention.
Giveaways with a story to tell
Staying clear of the usual branded water bottles, we created a set of items that linked back to the campaign messages whilst being of value too. I’m afraid we didn’t personally bake the ginger bread men, maybe next time.
“Big shout out to the team at WARC for their new white paper on Effectiveness. Bringing together all that research into one cohesive, and amazingly designed doc is an epic feat!”
Anarchy Marketing and Advertising
Perth, Australia
Whitepaper Design
The whitepaper itself delved deeper into the questions asked in the campaign. It visually linked back to the campaign but we also developed the brand to cater for extended content such as, quotes, facts and figures.
The Result
The campaign was a great success with plenty of traction created.
More than that the Make it WARC proposition has now become
a key part of the brand and is used throughout their business.
“The BH team are superstars. They worked tirelessly on turning around such a hero campaign for WARC in a very short amount of time. Their commitment to the project, care and quality orientation is admirable. The result has been the most successful campaign ever for WARC.”
Clara Pasquinelli FRSA
WARC Marketing Director
2,600
Whitepaper downloads
5,370
No. of collatoral
1,600
WARC Day attendees