AaGlobal
An established business specialising in translation and interpreting services, based in the UK with international reach. Although the business has moved with the times the branding had not. They also had a unique approach that was lost in their communications. They avoid algorthymns and use people from the country of the dialect to translate and interpret. They believe keeping it human brings the best results.
The Brief
Simply put, our brief was to get to truly understand the business and get to grips with the industry as a whole. Once we’d listened and learnt we’d be in position to create a brand that was both contemporary and trustworthy. One that wasn’t afraid to stand apart from it’s competitors. Get rid of the old and launch the new!
The Process
You can’t build a brand without proper foundations, it’s why we started from the ground upwards. Focusing on the core positioning of the brand. Their audience, their requirements, a brand purpose, values, tone of voice and a proposition that we could hang all messaging and the brand off.
Written narrative – easily translated by all
Our approach is very much driven by plain English. We feel it’s essential to use language that is concise and easily understand by CEOs through to marketing teams. We didn’t dumb down the service but made it clear what the benefits of it are for each specific client.
Delivering language
efficiently; no fluff, no drama.
In depth technical know how, way beyond ‘hey Siri’.
Thorough’ is not just a click of a button.
Messages that land and stick
We broke the USPs down created headlines that spoke to people and their business ‘needs’.
Brand look and feel
The core creative concept was born out of language visualised as a journey. This line is used to direct communications but also represent ‘the language people’ and other messages. All wrapped up in one inspiring Playbook.
Website
A distinctive website that gets to the point and ensures user journey is clear. A happy mix of personality and direct messaging that points the audience to the service that they require (and educates them to others that they weren’t aware of).
Time and place
Away from the site, the designs needs to hook the audience and is creatively opinionated. The website on the hand was designed with a more professional bias – to clinch the deal.
Brand rollout
The broad range of brand elements ensure
all communications remain fresh and engaging.
Office interiors
It’s always fun to bring the brand to life and the AaGlobal offices gave us a great opportunity to get messages across to clients and, just as importantly, to the team.
The Result
AaGlobal are now equipped with a brand and narrative that clearly explains, and visualises, what makes them unique. Their clients and their team have a better understanding of the values and USPs of the business and this has created more positive engagement from both.
“We are really pleased with the re-branding of AaGlobal. It was a very thorough process and Big Helping were communicative throughout it all. They offered a wide range of creative concepts at every stage and we are now equipped with a bank of messaging and visuals to attract new clients.”
Chantelle Akdemir
Business Development Manager