Virgin Media – Switched on Families
This campaign created by Virgin Media alongside Given London was designed to educate both parents and their children on the perils of the online world. Our role in the project was to create a suite of campaign elements that could be combined across various channels to get the messages across. Spreading the word with a fun, honest and memorable creative.
The Brief
Working closely with the Virgin brand team and within their brand guidelines we were asked to create a campaign look and feel that could bring to life core messaged. The Switched On Families concept meant both parties appreciated the other side knew more than them about different things. This created a trust between them both and the branding needed to ensure it was relevant to both adults and kids.
The Process
It was important we mixed a fun element to the design whilst ensuring a serious narrative could co exist. All new graphics created aligned to brand guidelines.
Infographics
A wide range of infographics were created to speak to a wide range of audiences. These allowed for multiple messages to be brought to life in various creative ways. Embracing bespoke illustrations, icons, photography and typography.
The eventual goal was to direct parents and children to the campaign app which takes both on a engaging journey of online education.
Extended brand
The campaign flexed and grew to ensure it could evolve as the story did and campaign developed through extended knowledge discovered in the process.
The Result
It gave parents clear, honest and useful advice to make sure their gang get the best from the web. The campaign is now over 10 years old but still remains ‘in play’ in various guises.
9 million
impressions on social media channels.
212,000
engagements on Twitter and Facebook.
50,000
families reached within the first 6 months.