Stay

Always really keen to work with local business such as Stay who appreciate the value of creativity. We were open to working to a budget and started from the brand foundations up – to create a visual world that matched their business model. Carrying out a naming process then on to the logo creation itself. Simplicity, clarity and personality were all key ingredients. Beyond that we have created a mini brand guidelines that has helped them visualise the future rollout of the brand as it evolves over time.