Jo Deakin China

Brand Identity, Brand Positioning, Brochure Design, Guidelines, Illustration, Logo Design, Packaging, Website Design & Build,

Get your sip on! Jo Deakin came to us with a lovely concept for a new range of bright coloured chinaware. The foundations of the contrasting colours and geometric patterns were in place but brand building was required. We enjoyed working closely with Jo on the logo design and brand identity, developing the pattern artworks ready for print, art directing the photoshoot and creating a new website! We put the product centre stage and introduced a tone of voice through the copy (and illustration) that evokes the sense of fun and quality that Jo has always been keen to express.

“It’s been a pleasure working with Big Helping – from start to finish they have been both a support and an inspiration.” Jo Deakin, Owner