Lifting the lid

We were delighted to work with the team at Edward Bulmer on their new campaign, ‘Lifting the Lid’ on mainstream paint. Put simply, when we wash our paint brushes, we put plastic into our rivers! It’s a complicated business, making paint, and it can, and often does, have a negative impact on the natural world and climate –– but it doesn’t have to! Our job was to get this message out there. It was less of a sales device and more of an educational one. That said, the Edward Bulmer approach is not hard to get behind.

Did you know that particles of paint account for 58% of the microplastics that end up in the world’s water every year?